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Flies in circles in Liu looked like that, the gold medal influence is weakening, the key is must the sports spirit, the Olympic Games spirit, unifies with the nike running shoes brand connotation, but is not said a brand the signing athlete has won the championship, attracted the eyeball, this all was a representation.Should let the Nike brand with urge the human upward movement spirit to relate closely, such Nike marketing only then can walk long-term.

"The next session of Olympic Games, nike free runs already and these 7 countries continued to sign a treaty.In addition, in London period, the Nike team contacted more delegations. At present Europe and Africa already accumulated have 12 local Nike dealers discuss in and us." Liu Xiang expressed.

The London Olympic Games, nike high heels walks is "by slightly wrestles in a big way" the strategy." Relative other sports brand, at this session of Olympic Games, Nike in Olympic Games marketing delivery budget quite few." Forest introduced according to Nike the marketing campaign inspector general Zhao that, "we mainly concentrate in jog this movement project, if the athlete puts on step track shoes to attend the competition especially, simultaneously obtains the medal, is helpful is jogging the domain specialization in Nike Corporation to obtain the public acceptance."

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