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"We did such many years to paste the sign production, the nike free product production line, enterprise's operation pattern all are make the for sale abroad the way. The homemade brand, said easy to do difficultly!" A Hangzhou Nike enterprise person in charge sighs with emotion said that, must realize truly from pastes the sign to produce to homemade brand turning around, must solve the question are very many: The homemade brand needs the first-class production line, how does the original production line manage? Must the new Nike brand have own style, the design team from where? If transfers should to the domestic market, how the Nike marketing channel does develop? These all are the very complex questions.

Therefore, regarding the independent brand and the OEM twofold day destiny, once had industry in the expert to indicate, although the for sale abroad nike store market cannot leave the Chinese shoes business at present, but the Nike enterprise could not persist constantly the past pasted the hackneyed stuff management way which the sign produced. Must obtain the long-time management benefit, needs the Nike enterprise to transform the development pattern.

Just like the nike free 3.0 profession public figure sighs with emotion: "Pastes the sign service is business, the Nike brand service is the enterprise." Pastes the sign imbark, creates the sign to start a career pursue which our Nike enterprise develops. It is well known, the Coca-Cola person most loves to talk about a speech is: "If Coca-Cola factory fire burns down, a world second day each big media front page strip is certainly the bank struggles to the Coca-Cola loan." This is the Nike brand value and the strength. Similarly, our state-owned brand Haire the reason that the foreign investment can succeed, the key is not the earn foreign exchange through export, but is the exportation creates the sign.